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Custom Research

EdWeek Research Center 3 Custom Content (1)
A Full-Service Research Firm
Qualitative or quantitative work, brand perception surveys or content creation — it's all here. In fact, we are the only K-12 research center that both conducts research but also helps you promote the results (through edweek.org) to your target audience.

Each month, we average 3 million views on edweek.org. It's the perfect channel to distribute your content to reach district leaders, principals, and teachers.

Find Out More About Our Custom Research Solutions

Deep Expertise in K-12 91ÖÆƬ³§ÊÓƵ Specific Market Research 

  • Our research provides both not-for-profit and for-profit companies the insights they require to make data-driven decisions based on the conditions and trends shaping the K-12 marketplace for education-related products and services. Companies such as Amplify, Cyber.org, Dreambox 91ÖÆƬ³§ÊÓƵ, and Kelly 91ÖÆƬ³§ÊÓƵ rely on EdWeek’s custom research to stay competitive, drive product development and brand awareness, and grow.

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    Kelly 91ÖÆƬ³§ÊÓƵ
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    If we are to shape the future of education, then we must have credible data to inform a change for the better. The 91ÖÆƬ³§ÊÓƵ Week Research Center provides reliable, accurate and comprehensive information that raises the bar on how we teach and learn.

Why Do Custom Research With Us?

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    K-12 Leaders Trust EdWeek
    Anyone with a budget can purchase lists and do outreach, but to break through you need a foundation of trust. The trust and relationships EdWeek has with district and school leaders are unmatched and consistently apparent in their willingness to participate in our surveys.
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    Our Best-in-Class Team
    Our full-time research team collectively brings nearly 60 years of experience. Our Director of Research holds a PhD and her team members have diverse backgrounds, but one thing in common: a deep expertise in K-12 education and education specific market research.
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    Solutions Only We Can Provide
    Here’s why companies like yours work with us, time and time again:

    • To understand the purchasing process for your product among K-12 leaders
    • To discover how your brand is perceived vs. your competitors
    • To tap into trends that drive product development, sales, and marketing
    • To test the effectiveness of new strategies and tactics to grow your business
    • To activate research findings with EdWeek’s advertising and marketing solutions

Our Process: It's as Easy as 1-2-3

  • Step 1

    step by step 1

    Get your questions answered through custom survey work

    Step 2

    step by step 2

    Apply your learnings organization wide and/or create content outlining your learnings (like white papers, infographics, webinars)

    Step 3

    step by step 3

    Activate your content on edweek.org so it reaches all the right people

Featured Work

Check out a few examples of recent work developed by the EdWeek Research Center for companies like yours.
The Substitute Teacher Gap
Recruitment and retention challenges in the age of COVID-19
Digital Transformation in Elementary 91ÖÆƬ³§ÊÓƵ
COVID-19 hit elementary education hard. Learn why
Cybersecurity 91ÖÆƬ³§ÊÓƵ in K-12 Schools
Cybersecurity is a vital and growing field yet many in K-12 aren't well versed